A messaging platform for conversations that need to get through.
TextIt started with nonprofits. Our first customers were health programs, NGOs and community organizations trying to reach people no one else could. They taught us to build tools that are affordable, reliable on any phone, and simple enough for anyone to use without a developer.
From one-off SMS projects to a platform anyone can use.
TextIt started in 2013, built by the team at Nyaruka after years of creating custom SMS systems for NGOs. Rather than rebuild the same thing for every new program, they made one platform anyone could use, without writing a line of code.
Today anyone can sign up, launch a program in an afternoon, and grow it to reach a whole country, from a crisis hotline to a national health campaign, on the same platform.
Rooted in non-profit work, and built for every organization.
TextIt began with a simple conviction: the people who are hardest to reach are often the ones who most need to be heard.
In 2010, TextIt's founders moved to Rwanda with a goal to “write software that did good”. In a place where barely one in ten people had reliable electricity, roughly a third already carried a mobile phone, with coverage reaching even remote rural areas. So they built for the phone.
Project after project, the team noticed they were building nearly the same system over and over, with small changes for each organization. Program managers had to rely on developers for every step. TextIt was the answer: a platform that let program managers design their own SMS programs, with no code required. It launched in 2013, and NGOs quickly used it to send appointment reminders, run surveys, share health information and stay in touch with the people they served.
It was built to scale from the start: a program that begins as a pilot in one district can be deployed nationally in days, without changing platforms or waiting on developers.
The channels have multiplied since that first SMS: WhatsApp, Facebook, Telegram, and dozens more. What hasn't changed is our values. That conviction still shapes everything we build, so that millions of people in vulnerable, hard to reach communities have a way to be heard.
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Accessible pricing
Our goal is to get TextIt into the hands of as many people as possible. For this reason, we keep our pricing accessible and include every channel and feature, with no stripped-down tier. Registered non-profits get special pricing on the full platform.
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Any phone, any network
No app or smartphone is required. SMS and voice reach communities that mobile data often doesn't.
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Multilingual messaging
Flows run in every language your contacts speak, translated in place rather than rebuilt per country.
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No coding required
TextIt was built so program managers could create their own messaging programs without waiting on a developer. Drag, drop and launch, then adjust as you learn.