BANGS Shoes is a fashion brand with a unique mission: help people help themselves. Their model is simple, but powerful: sell sleek, classic shoes to fund entrepreneurs around the globe. To date, they’ve invested in 480 entrepreneurs in 58 countries including the USA. We spoke with Hannah Davis, BANGS Shoes’ founder, to learn more about TextIt’s role in their business.
BANGS invests 20% of net profits to help hand-selected entrepreneurs around the world start businesses. Kiva, a nonprofit organization that allows people to lend money via the Internet to low-income entrepreneurs and students in over 80 countries, vets entrepreneurs and handles both loan dissemination and repayment. When a loan is repaid, BANGS re-invests the money in a new entrepreneur. This process increases financial independence, boosts local economies and promotes personal development.
Proudly based in Asheville, North Carolina, BANGS Shoes sells exclusively through their website. They use social media and a brand ambassador community to build their brand, which targets adventure-loving, socially-conscious men and women between the ages of 18 and 24.
They initially visited college campuses to build and support their brand ambassador community, but switched to TextIt when it became apparent to Hannah that, in her words, "we needed a way to communicate with our Ambassadors that didn't require a change of behavior." TextIt enables Hannah to send out notifications to her ambassadors, then personally handle each of their responses. It has enabled her to build a personal relationship with each one–something that's very import to her.
Between social media and TextIt, Hannah's approach has paid dividends. BANGS Shoes' ambassador program has grown by 2,000% since 2012.Interested in learning more about BANGS Shoes? Visit their website or follow bangsshoes on Instagram. Check out their newly-released homage to North Carolina's Blue Ridge Parkway, the Blue Ridge Parkway high top.
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